b站广告投放数据api对接-米乐体育官方下载

发表时间:2023-07-09 13:53
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","range":{"gcpbegin":1606,"len":0}},"builtinstylename":""},{"operationtype":"modifyrunprop","param":{"range":{"gcpbegin":1606,"len":56},"property":{"rfonts":{"ascii":"微软雅黑","hansi":"微软雅黑","eastasia":"微软雅黑","cs":"微软雅黑","asciitheme_i":true,"hansitheme_i":true,"eastasiatheme_i":true},"i":{"val":false},"strike":{"val":false},"color":{"val":"000000"},"sz":{"val":211},"u":{"val":"stunderline_none"},"author":"p.144115379033684916"},"mode":1},"propertytype":"runproperty","builtinstylename":""},{"operationtype":"inserttext","param":{"text":"\r","range":{"gcpbegin":1662,"len":0}},"builtinstylename":""},{"operationtype":"modifyrunprop","param":{"range":{"gcpbegin":1662,"len":1},"property":{"author":"p.144115379033684916","isplaceholder":true},"mode":1},"propertytype":"runproperty","builtinstylename":""},{"operationtype":"modifyparagraphprop","param":{"range":{"gcpbegin":1662,"len":1},"property":{"snaptogrid":{"val":true},"spacing":{"line":240},"numpr":{}},"mode":1},"propertytype":"paragraphproperty","builtinstylename":""},{"operationtype":"inserttext","param":{"text":"\r","range":{"gcpbegin":1663,"len":0}},"builtinstylename":""},{"operationtype":"modifyrunprop","param":{"range":{"gcpbegin":1663,"len":1},"property":{"rfonts":{"ascii":"微软雅黑,bold","hansi":"微软雅黑,bold","eastasia":"微软雅黑,bold","cs":"微软雅黑,bold","asciitheme_i":true,"hansitheme_i":true,"eastasiatheme_i":true},"b":{"val":true},"i":{"val":false},"strike":{"val":false},"color":{"val":"000000"},"sz":{"val":211},"u":{"val":"stunderline_none"},"author":"p.144115379033684916","isplaceholder":true},"mode":1},"propertytype":"runproperty","builtinstylename":""},{"operationtype":"modifyparagraphprop","param":{"range":{"gcpbegin":1663,"len":1},"property":{"pbdr":{},"snaptogrid":{"val":true},"spacing":{"line":240},"numpr":{}},"mode":1},"propertytype":"paragraphproperty","builtinstylename":""},{"operationtype":"inserttext","param":{"text":"14. q:客户与媒体的监测代码是 c2s 还是 s2s 方式回传? ","range":{"gcpbegin":1664,"len":0}},"builtinstylename":""},{"operationtype":"modifyrunprop","param":{"range":{"gcpbegin":1664,"len":35},"property":{"rfonts":{"ascii":"微软雅黑,bold","hansi":"微软雅黑,bold","eastasia":"微软雅黑,bold","cs":"微软雅黑,bold","asciitheme_i":true,"hansitheme_i":true,"eastasiatheme_i":true},"b":{"val":true},"i":{"val":false},"strike":{"val":false},"color":{"val":"000000"},"sz":{"val":211},"u":{"val":"stunderline_none"},"author":"p.144115379033684916"},"mode":1},"propertytype":"runproperty","builtinstylename":""},{"operationtype":"inserttext","param":{"text":"\r","range":{"gcpbegin":1699,"len":0}},"builtinstylename":""},{"operationtype":"modifyrunprop","param":{"range":{"gcpbegin":1699,"len":1},"property":{"author":"p.144115379033684916","isplaceholder":true},"mode":1},"propertytype":"runproperty","builtinstylename":""},{"operationtype":"modifyparagraphprop","param":{"range":{"gcpbegin":1699,"len":1},"property":{"snaptogrid":{"val":true},"spacing":{"line":240},"numpr":{}},"mode":1},"propertytype":"paragraphproperty","builtinstylename":""},{"operationtype":"inserttext","param":{"text":" a:当监测链接填写在 dmp 监测地址处就是 s2s,而监测链接填在投放平台创意监测链接位置处就是 c2s","range":{"gcpbegin":1700,"len":0}},"builtinstylename":""},{"operationtype":"modifyrunprop","param":{"range":{"gcpbegin":1700,"len":59},"property":{"rfonts":{"ascii":"微软雅黑","hansi":"微软雅黑","eastasia":"微软雅黑","cs":"微软雅黑","asciitheme_i":true,"hansitheme_i":true,"eastasiatheme_i":true},"i":{"val":false},"strike":{"val":false},"color":{"val":"000000"},"sz":{"val":211},"u":{"val":"stunderline_none"},"author":"p.144115379033684916"},"mode":1},"propertytype":"runproperty","builtinstylename":""},{"operationtype":"inserttext","param":{"text":"\r","range":{"gcpbegin":1759,"len":0}},"builtinstylename":""},{"operationtype":"modifyrunprop","param":{"range":{"gcpbegin":1759,"len":1},"property":{"author":"p.144115379033684916","isplaceholder":true},"mode":1},"propertytype":"runproperty","builtinstylename":""},{"operationtype":"modifyparagraphprop","param":{"range":{"gcpbegin":1759,"len":1},"property":{"pbdr":{"bottom":{}},"snaptogrid":{"val":true},"spacing":{"line":240},"numpr":{}},"mode":1},"propertytype":"paragraphproperty","builtinstylename":""}],"substory":[],"srcglobalpadid":"300000000$uuswcrhinptq","copystart":2408}" data-version="3.0.0" inner_data_type="webdata" data-hash="49c1e99980b3adb6d0d95fd433e44304">

1. q .米乐体育官方下载-米乐m6苹果官网下载运营联调测试流程:

将配置好宏参数的落地页链接或监测链接填写至投放平台创意下落地页或监测链接位置:          http:/url/advstat/track/bili_feedback_url?trackid=__trackid__&crid=__creativeid__&os=__os__&mac=__mac1__&idfa=__idfamd5__&ip=__ip__&ua=__ua__&click_ts=__ts__

运营同学通过投放平台预览广告形式,联调测试通路是否正常回调

在 dmp 后台查询预览数是否变化,与客户接收到的数据是否一致

2. q:客户预览测试时,点击广告后回传链路的自查方法?

    a:第一步:检查是否收到 b 站服务器下发的点击请求,未收到则需要客户自行检查监测链接在浏览器下是否可以正常访问;

          第二步:若收到点击请求,则校验是否收到设备号(其中,设备号的获取属于用户针对 b 站 app 自愿打开访问设备权限问题,因此,在测试时,需运营同学确保手机权限是否打开。同时,针对安卓投放,建议使用oaid imei共同归因);

第三步:确认调用 b 站接口链接和宏替换后的参数是否拼接正确(包括必带的 trackid、 conv_type、conv_time)

3. q:米乐体育官方下载-米乐m6苹果官网下载数据联调点击上报时没有 imei、oaid 或 idfa 时,该如何归因?

    a:在获取不到设备号 imei、oaid 或 idfa 的情况下,可以采用 ip ua 来辅助归因。

4. q:是不是只能回传激活?

    a:不是,参考文档 api2 接口中“conv_type”参数,我们支持:app 首次激活、用户注册、应用内付费、表单提交等。

5.q:一个客户如果有多个账户,是否每个账户都需要重新对接?

    a:一般只需要技术对接一次,然后对每个账号进行相关的 api1 地址配置即可。

6.q:__trackid__是如何获取的?

     a:当点击 b 站广告时,b 站服务器会上报该宏参数值,通过监测链接带给广告主。

7.q:imei、oaid、idfa 等信息,在点击请求上报时,是上报原始值还是加密后的值?

     a:都是 md5 加密后的值。

8.q:当宏参数位获取不到时,上报的是空值还是未被替换的原始宏参数?

      a:未被替换的原始宏参数。

9.q:当联调测试回调 b 站接口时,若广告主随意生成的 trackid 进行回调测试,b 站服务器是否可以接收到回调数据?

      a:不可以,trackid 是通过 b 站服务器通过某种计算方式下发的唯一值。

10.q:api 文档是否可以用来对接“表单提交”转化类型的外链落地页客户?

        a:可以的,但需要通过 js-sdk 对接埋点方式对接,回调时可以使用 api 文档中的接口地址和对应的 conv_type 转化类型。

11.q:针对 ocpx“应用激活”优化目标,需要 conv_type 回传哪个转化类型?

        a:需要回传“首次激活”字段,即‘app_first_active’

12. q:关于 oaid 设备号的获取?

      a:仅安卓 10 以上的安卓设备才有

13. q:关于 idfa 设备号的获取?

当因权限问题获取不到时

            idfamd5 下发 9f89c84a559f573636a47ff8daed0d33

当没有 idfa 时:(如投放安卓但监测链接填了 idfamd5)

            idfamd5 下发 d41d8cd98f00b204e9800998ecf8427e

14. q:客户与媒体的监测代码是 c2s 还是 s2s 方式回传?

      a:当监测链接填写在 dmp 监测地址处就是 s2s,而监测链接填在投放平台创意监测链接位置处就是 c2s


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